Influence Processes for Practicing Green Information Technology: Elaboration Likelihood Model

Green Information Technology (IT) adoption has been the focal point for Information System researchers in recent years. These studies have focused on identifying factors that influence individuals’ intention or actual behavior either positively or negatively. To the best of the researchers’ knowledge, no study has examined how persuasion can be used to influence Green IT practicing and if persuasive processes can better influence the adoption of Green IT initiatives. The purpose of this study, therefore, is to examine how process of external influences shape practicing of Green IT among potential users. Upon elaboration-likelihood model (ELM), we propose a research model to compare two alternative influence processes, the central and peripheral routes, in motivating the Green IT adoption. Drawing on the ELM, six hypotheses were developed and are going to be validated empirically using a survey from Users. This study contributes to the Green IT literature by addressing an unexplored area of research, namely the process of influence that can shape the perceptions of individuals towards the adoption of Green IT.